About Us
I aim to make life easier for parents while empowering kids with the confidence to master tying their shoes—a fundamental activity of daily living (ADL).
Flashback to 2010: I had three kids under the age of seven, each with unique abilities. Kiddo #1, at seven years old, still struggled to tie his shoes. Kiddo #2 mastered tying not just her shoes but her friends’ by the age of three. Then there was Kiddo #3, the baby of the family.
Life was a whirlwind. Each morning involved getting Kiddo #1 to school, Kiddo #2 to pre-K or kindergarten at a separate school, and bringing along Kiddo #3. By the time the youngest came along, I had no time to patiently wait for him to feed himself, get dressed, or figure out how to tie his shoes—three essential ADLs right there.
I knew there had to be a better way to teach shoe-tying. That’s when the idea struck: what if the shoelace had two different colors? This could make it easier for kids to see and understand the process while also reinforcing color recognition—a simple yet effective solution.
I began experimenting with different types of shoelaces and dyes until I found the perfect combination. Once I had the design ready, I needed a test subject. Kiddo #3 became my little experimenter. By the time he reached kindergarten at age five, he needed to tie his own shoes.
During spring break, we documented his journey—him narrating how to tie shoes, hoping peer-to-peer teaching might resonate with other kids. By the end of the week, he achieved success! He went from not knowing how to tie his shoes to doing it confidently on his own. His shoelaces were black and red to match his sneakers.
What started as a solution for my own family evolved into something much bigger. Sports fans began requesting shoelaces in their team colors. Occupational therapists started using them to help patients, especially kids on the autism spectrum (ASD). And soon, others simply wanted shoelaces that matched their shoes.
It’s amazing to see how a simple idea—a two-color shoelace—has impacted so many lives, giving kids confidence and parents a little extra peace of mind.
